Digital

Registration

Fan Registration Sponsor

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$7,500

Get in front of Fans as they buy their Tickets for BookCon! Have your web banner appear exclusively on all pages of BookCon's Fan registration and confirmation emails. The order confirmation page will also include a link to your company website.

Fan Registration Sponsor Includes:

Banner on Registration Page:
  • 300 x 600 banner shown while Fans are buying tickets
  • Image only (.gif or .jpg)
BookCon Registration Banner
Banner on Ticket Confirmation Page:
  • 560 x 200 banner shown after Fans complete purchase
  • Image only (.gif or .jpg)
Book Con Banner on Email Confirmation
Banner on Email Confirmation:
  • 560 x 200 banner showcased on email used to claim tickets
  • Image only (.gif or .jpg)
Book Con Banner on Email Confirmation
Availability

* A gray check indicates that the item is SOLD.

Fan Registration Sponsor Availability:

Badge Activation Sponsor

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$7,500

Feature a logo at the top for all three webpages as Fans activate their Badges. A 250-character description is included on the initial landing page, Page 3 of the Badge activation process & the confirmation email. It's the perfect way to introduce Fans to your brand while showcasing Show Specials and Exclusives. Additionally, you may provide a brief “Opt-in” to collect leads at the time of registration. Use this premium, exclusive opportunity to offer BookCon Fans a free trial, discount or special offer.

Availability

* A gray check indicates that the item is SOLD.

Badge Activation Sponsor Availability:

Website Advertising

MAKE YOUR MARKETING COUNT: NEW TARGETED BUNDLES

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BookCon is making it simpler than ever to reach the right demographic for your upcoming Titles.

  • BookCon has over 15k Followers on Facebook & Instagram, and 10.7k on Twitter
  • The BookCon Newsletter reaches over 22,500 subscribers
  • 84% of Fans downloaded the BookCon App in 2015, and many still use the App today

What’s your goal at BookCon 2017?

Target Millennials

  • Two Promoted Posts in the BookCon App (Scheduled on a first come first served basis)
  • One pre-show post on each Facebook, Instagram & Twitter
  • 100,000 Impression re-marketing campaign targeting young adult readers
  • Upgraded to Featured Exhibitor listing for more space to promote guest appearances, specials and exclusives!

Reach Children & Families

  • 1 Hour session in the new interactive Family HQ space
  • One pre-show post on Facebook
  • One 305x105 banner in a pre-show BookCon Newsletter (Scheduled on a first come first served basis)
  • 50,000 Impression re-marketing campaign targeting families
  • Upgraded to Featured Exhibitor listing  for more space to promote  guest appearances, specials and  exclusives!

Create Author Awareness

  • One Promoted Post in the BookCon App (Scheduled on a first come first served basis)
  • 50,000 Impression Web Banner on the BookCon site
  • 200,000 Impression Brand Blast re-marketing campaign with high frequency for a two week window
  • Upgraded to Featured Exhibitor listing  for more space to promote  guest appearances, specials and exclusives!

Web Banner Ads

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Attract qualified customers to your company using the BookCon website! Drive awareness while Fans search the exhibitor list and begin planning their event.

  • 50,000 Impressions - $375
  • 250,000 Impressions - $1,650

BookCon Web Banners

Homepage Slider

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  • Gain the attention of each person who comes to the BookCon website with a homepage slider ad.
  • This large, dramatic high-impact banner allows your message to be seen by each unique visitor to the site.
  • Exact placement in rotation and content subject to Show Management approval

homepage slider ad

Availability

* A gray check indicates that the item is SOLD.

Month Price
March $3,000
April $4,000
May $5,000

Featured Exhibitor

Download Reservation Form

$500

Have a lot going on at BookCon? Make sure you’re able to feature all your guest appearances, specials and exclusives. Double the amount of content you’re able to feature in your exhibitor listing as it appears on the website and mobile app. For added value your company name and booth number will also be bolded in the printed Program Guide.

Remarketing

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Using our sophisticated real-time bidding ad serving software, we can now target BookCon Fans while they search the internet and interact on social media. Take this opportunity to stay top-of-mind after the Show by running post-event retargeting campaigns in parallel with your follow up efforts. You provide the ad creative, we take care of the rest!

How Does It Work?
  1. Buyer visits thebookcon.com: Our Marketing attracts over 243,744 users to thebookcon.com year-round!
  2. Ad campaign activates: Each qualified site visitor leaves our website with a special BookCon identifier tag (cookie). Your co-branded digital ad campaign is then set to re-market to the BookCon cookie on other content/social sites.
  3. Buyer is targeted with your ad and linked back to your website: We place the bid to ensure the buyer is served your banner ad on available content/social websites. Your ad links back to your website.

Buyer Impressions CPM (Cost per thousand) Total Cost
250,000 $9 $2,250
500,000 $9 $4,500
1,000,000 $9 $9,000

Newsletter

BookCon Newsletter

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Have your company reach Fans in their homes on a weekly basis by sponsoring a banner ad in the weekly BookCon Newsletter.

BookCon Newsletter
Availability

* A gray check indicates that the item is SOLD. All dates are "week of." Exact deployment date is at show management discretion.

Size Small (200x150) Medium (305x150) Large (410x150) X - Large (620x150)
Price $225 $350 $550 $825
April 3
April 10
April 17
April 24
May 1
May 8
May 15
May 22
May 29

Social Media

Sponsored Tweet

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Showcase your products in front of BookCon Fans as they follow the event on Twitter at www.twitter.com/TheBookCon/

  • Pre-Show Tweets - $200 per tweet
  • Live From BookCon Tweets - $300 per tweet

Book Con Sponsored Tweet

Facebook Post

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Reach BookCon Fans with a post from the Official BookCon page www.facebook.com/TheBookCon. Link to your Facebook page to increase your company's social fanbase and gain marketing impressions. BookCon Facebook Fans generate more than 20 million ad impressions on Facebook through the year.

  • Pre-Show Facebook Post - $200
  • Live from BookCon Facebook Post - $300
Facebook Wall Post:
  • Reach BookCon Fans directly on the Official BookCon Facebook Page
  • BookCon will post a sponsored message of your choosing on the BookCon Facebook page
  • Wall post includes: message, image and link to url of your choice

BookCon Facebook Post

Mobile

Mobile Presenting Sponsorship

Download Reservation Form

$7,500

Includes:
  • Presenting sponsorship naming rights in all pre-show and onsite mobile promotion
  • 2 Promoted Posts leading up to BookCon
  • 1 Promoted Post during BookCon
  • Title inclusion in 1 Push Notification opening the Event
  • Logo on Intro Splash Screen
  • Exclusive gamification opportunity within the App. Host polls, achievements, or other points collecting programs. Work with our Team to expand on the themes of your Title.

Availability

* A gray check indicates that the item is SOLD.

Mobile Presenting Sponsor

Push Notification

Download Reservation Form

$1,200

The Official BookCon App is a custom built information center that consolidates everything related to BookCon in one easy to use 24/7 accessible format. The BookCon App features Exhibitors Listings, Show Floor Map, Schedule, Guest Bios and Headshots, Twitter and Facebook integration along with event updates

Includes:
  • Up to 100 characters sent to the entire mobile database that opted in to receive push notifications

BookCon Push Notification
Availability

* A gray check indicates that the item is SOLD.

10:00am 1:00pm 2:00pm
June 3rd
June 4th

Mobile Promoted Post

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$550

Connect to fans in a unique way by posting within the BookCon App. Post anything from Show Specials to Author Appearances. Draw traffic to your Booth or panel with a message pinned to the top of the feed for a half hour. Times available on a first come, first serve basis.

BookCon Mobile Promoted Posts

Program Guide

Program Guide

Special Positions

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Promote your Title or Autographing session in the Official BookCon Program Guide — a handy reference to the entire Show Floor, Exhibitor List, Guest List, Panel Schedule and more.


Program Guide Sponsorship Opportunities:
  • Back Cover: $2,500 Exclusive SOLD
  • Inside Front Cover: SOLD
  • Inside Back Cover: SOLD
  • Two Page Spread: $1,900
  • Interior Ad: $1,000

Availability

* A gray check indicates that the item is SOLD.

Back Cover:
Inside Front Cover:
Inside Back Cover:
Interior Ad: Call for availability

Sponsorships

Sponsorships

Badge Art Sponsorship

Download Reservation Form

$11,000

Promote your brand on all the Adult, Press and VIP Badges. Over 25,000 of Fans will be wearing your Badge art! Exclusive to one company.

Please note: More than one graphic is needed for The BookCon Badge Art. Please be prepared to submit multiple unique graphics representing your title, such as the jacket, author or logo. For security reasons, these must be distinctly different. If you have questions about the required content, please let us know!

*Indicates production, design, shipping/freight and/or labor costs not included

Adult Badge Art Sponsor

Availability

* A gray check indicates that the item is SOLD.

Badge Art Sponsor:

Kid's Badge Art Sponsorship

Download Reservation Form

$2,000

Promote your brand on all the Kids Badges. Over 2,000 little Fans will be wearing your badge art! Exclusive to one company.

Please note: More than one graphic is needed for The BookCon Badge Art. Please be prepared to submit multiple unique graphics representing your title, such as the jacket, author or logo. For security reasons, these must be distinctly different. If you have questions about the required content, please let us know!

*Indicates production, design, shipping/freight and/or labor costs not included

Kid's Badge Art Sponsor

Availability

* A gray check indicates that the item is SOLD.

Kids Badge Art Sponsor:

Staff Shirt Sponsor

Download Reservation Form

$2,000

Feature your logo on the back of over 100 staff shirts!

Availability

* A gray check indicates that the item is SOLD.

Staff Shirt Sponsor Availability:

Exclusive Badge Mailing Sponsorship

Download Reservation Form

$1,000

Your company’s promotional materials will be mailed to 75% of Fans who have purchased their BookCon Badge. Exclusive to one company.

*Indicates production, design, shipping/freight and/or labor costs not included

Badge Mailer Insert

Availability

* A gray check indicates that the item is SOLD.

Badge Mailing Sponsorship:

Lanyard Sponsor

Download Reservation Form

$5,000*

Put your logo around the necks of all fans at the show! A great way to brand your company: a walking banner! Must produce 25,000 lanyards.

*Indicates production, design, shipping/freight and/or labor costs not included

BEA Lanyards

Availability

* A gray check indicates that the item is SOLD.

Lanyard Sponsor:

Family HQ Activities

Download Reservation Form

$1,000

Reach BookCon's little Fans by hosting an activity in the new Family HQ. Located on the Show Floor, this is the destination for families to discover their new favorite titles, recharge, and let the Kids lead the way!

  • Open Space: Perfect for bringing characters to life through meet & greets, interactive lessons and games.
  • Theater Style: Just right for story time or a demo on stage; includes microphone, speakers and video display. Seats approximately 100 Fans.
  • Table Top: Lead activities like crafts, coloring, face painting & more. Let the Kids create a unique branded item to take home. Seats approximately 40 Fans.
BEA Lanyards

June 3rd Interactive Table Top Theater
11:00 am 10:30 am 11:00 am
12:30 pm 12:00 pm 12:30 pm
2:00 pm 1:30 pm 2:00 pm
3:30 pm 3:00 pm 3:30 pm
5:00 pm 4:30 pm 5:00 pm
June 4th
11:00 am 10:30 am 11:00 am
12:30 pm 12:00 pm 12:30 pm
2:00 pm 1:30 pm 2:00 pm
N/A 3:00 pm N/A

Street Team Handout

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$1,600 per day

Have your Promo item distributed by a team of Brand Ambassadors in high traffic areas at BookCon!

Charater Handout

Official BookCon Show Bags*

Download Reservation Form

$2,500

Place your company front and center at BookCon with this exclusive Show Bag Sponsorship. Your bags will be distributed to fans as they enter the show floor - everyone will be carrying your graphics around with them! This is the perfect sponsorship to maximize your branding to all BookCon fans. Suggested Quantity is 25,000.

*Indicates production, design, shipping/freight and/or labor costs not included

Show Bags

Availability

* A gray check indicates that the item is SOLD.

Official BookCon Show Bags:

Signage

Meter Boards (Double-Sided)

Download Reservation Form

$1,650 - BookCon only

Your graphics will be featured on a double-sided sign that can go anywhere around the show! The signs are 3' wide and almost 8' tall.

For $2,650 you can place your branding for all 4 days of BookExpo and BookCon. 

BEA Meterboard

Banners

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Call for pricing*

Dream big for your New Title. Featured a large vinyl banner in the Crystal Palace Lobby or North Concourse. Feature multiple authors or titles on double sided positions.

New premium banner positions have been added for 2017. Don't wait to talk to your sales rep about where to feature your brand!

*Production and labor charges are not included


Contact Us

Contact Us

BookCon takes place in New York City, where the publishing and cultural capital of the world—BookCon is the event where storytelling and pop culture collide. Consumers and brands will experience the origin of the story in all its forms by interacting with the authors, publishers, celebrities and creators of content that influence everything we read, hear and see. BookCon is an immersive experience that features interactive, forward thinking content including Q+A with the hottest talent, autographing sessions, storytelling podcasts, special screenings, literary quiz shows and so much more. BookCon is the ultimate celebration of books, where your favorite stories come to life. If you have any questions or would like further information, please contact:

Doug Scully
Sales Executive
Tel: 203.840.5364
dscully@reedexpo.com

Amy Black
Sales Executive
Tel: 203.840.5444
ablack@reedexpo.com