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Digital


Registration

Online Registration Sponsor

    Get in front of Fans as they buy their Tickets for BookCon! Have your web banner appear exclusively on all pages of BookCon's Fan registration and confirmation emails. The order confirmation page will also include a link to your company website.

    Fan Registration Sponsor Includes:

    Banner on Registration Page:

    • 300 x 600 banner shown while Fans are buying tickets
    • Image only (.gif or .jpg)

    Banner on Ticket Confirmation Page:

    • 560 x 200 banner shown after Fans complete purchase
    • Image only (.gif or .jpg)

    Banner on Email Confirmation:

    • 560 x 200 banner showcased on email used to claim tickets
    • Image only (.gif or .jpg)
    • Example

      Registration Online Registration Sponsor

    • Example

      Registration Online Registration Sponsor

    • Example

      Registration Online Registration Sponsor

    * A indicates that the item is SOLD.

    Online Registration Sponsor Availability: o

    Registration

    Badge Activation Sponsor

      Feature a logo at the top for all three webpages as Fans activate their Badges. A 250-character description is included on the initial landing page, Page 3 of the Badge activation process & the confirmation email. It's the perfect way to introduce Fans to your brand while showcasing Show Specials and Exclusives. Additionally, you may provide a brief “Opt-in” to collect leads at the time of registration. Use this premium, exclusive opportunity to offer BookCon Fans a free trial, discount or special offer.

        * A indicates that the item is SOLD.

        Badge Activation Sponsor Availability: o

        Media Bundles

        Targeted Marketing Bundle

          BookCon is making it simpler than ever to reach the right demographic for your upcoming Titles.

          • BookCon has over 15k Followers on Facebook & Instagram, and 10.7k on Twitter
          • The BookCon Newsletter reaches over 22,500 subscribers
          • 84% of Fans downloaded the BookCon App in 2015, and many still use the App today

          What’s your goal at BookCon 2017?

          Target Millennials

          • Two Promoted Posts in the BookCon App (Scheduled on a first come first served basis)
          • One pre-show post on each Facebook, Instagram & Twitter
          • 100,000 Impression re-marketing campaign targeting young adult readers
          • Upgraded to Featured Exhibitor listing for more space to promote guest appearances, specials and exclusives!

          Reach Children & Families

          • 1 Hour session in the new interactive Family HQ space
          • One pre-show post on Facebook
          • One 305x105 banner in a pre-show BookCon Newsletter (Scheduled on a first come first served basis)
          • 50,000 Impression re-marketing campaign targeting families
          • Upgraded to Featured Exhibitor listing for more space to promote guest appearances, specials and exclusives!

          Create Author Awareness

          • One Promoted Post in the BookCon App (Scheduled on a first come first served basis)
          • 50,000 Impression Web Banner on the BookCon site
          • 200,000 Impression Brand Blast re-marketing campaign with high frequency for a two week window
          • Upgraded to Featured Exhibitor listing for more space to promote guest appearances, specials and exclusives!

            Website Advertising

            Web Banners

              Attract qualified customers to your company using the BookCon website! Drive awareness while Fans search the exhibitor list and begin planning their event.

              • Example

                Website Advertising Web Banners

              Website Advertising

              Homepage Slider

                • Gain the attention of each person who comes to the BookCon website with a homepage slider ad.
                • This large, dramatic high-impact banner allows your message to be seen by each unique visitor to the site.
                • Exact placement in rotation and content subject to Show Management approval
                • Example

                  Website Advertising Homepage Slider

                Website Advertising

                Remarketing

                Remarketing

                  Using our sophisticated real-time bidding ad serving software, we can now target BookCon Fans while they search the internet and interact on social media. Take this opportunity to stay top-of-mind after the Show by running post-event retargeting campaigns in parallel with your follow up efforts. You provide the ad creative, we take care of the rest!

                  How Does It Work?

                  1. Buyer visits thebookcon.com: Our Marketing attracts over 243,744 users to thebookcon.com year-round!
                  2. Ad campaign activates: Each qualified site visitor leaves our website with a special BookCon identifier tag (cookie). Your co-branded digital ad campaign is then set to re-market to the BookCon cookie on other content/social sites.
                  3. Buyer is targeted with your ad and linked back to your website: We place the bid to ensure the buyer is served your banner ad on available content/social websites. Your ad links back to your website.

                    Email

                    Newsletter

                      Have your company reach Fans in their homes on a weekly basis by sponsoring a banner ad in the weekly BookCon Newsletter.

                      • Example

                        Email Newsletter

                      Social Media

                      Social Media

                      Facebook Post

                        Reach BookCon Fans with a post from the Official BookCon page www.facebook.com/TheBookCon. Link to your Facebook page to increase your company's social fanbase and gain marketing impressions. BookCon Facebook Fans generate more than 20 million ad impressions on Facebook through the year.

                        Facebook Wall Post:

                        • Reach BookCon Fans directly on the Official BookCon Facebook Page
                        • BookCon will post a sponsored message of your choosing on the BookCon Facebook page
                        • Wall post includes: message, image and link to url of your choice
                        • Example

                          Social Media Facebook Post

                        Mobile App

                        Mobile Presenting Sponsorship

                          Includes:

                          • Presenting sponsorship naming rights in all pre-show and onsite mobile promotion
                          • 2 Promoted Posts leading up to BookCon
                          • 1 Promoted Post during BookCon
                          • Title inclusion in 1 Push Notification opening the Event
                          • Logo on Intro Splash Screen
                          • Exclusive gamification opportunity within the App. Host polls, achievements, or other points collecting programs. Work with our Team to expand on the themes of your Title.
                          • Example

                            Mobile App Mobile Presenting Sponsorship

                          * A indicates that the item is SOLD.

                          Mobile Presenting Sponsorship Availability: o

                          Mobile App

                          Push Notification

                            The Official BookCon App is a custom built information center that consolidates everything related to BookCon in one easy to use 24/7 accessible format. The BookCon App features Exhibitors Listings, Show Floor Map, Schedule, Guest Bios and Headshots, Twitter and Facebook integration along with event updates

                            Includes:

                            • Up to 100 characters sent to the entire mobile database that opted in to receive push notifications
                            • Example

                              Mobile App Push Notification

                            Mobile App

                            Mobile Promoted Post

                              Connect to fans in a unique way by posting within the BookCon App. Post anything from Show Specials to Author Appearances. Draw traffic to your Booth or panel with a message pinned to the top of the feed for a half hour. Times available on a first come, first serve basis.

                              • Example

                                Mobile App Mobile Promoted Post

                              * A indicates that the item is SOLD.

                              Mobile Promoted Post Availability: -

                              Digital

                              Guide to Holiday Shopping

                                New for winter 2017, we'll be helping BookCon fans fill out their wish lists by sharing some of our favorite must-haves. We're inviting a limited number of brands to join us & promote the most giftable toys, addicting books, coveted apparel and engaging games.

                                Your submission will be featured on:

                                • A new Guide to Holiday Shopping page of the Book Con website, alongside our staff favorites & products from ReedPOP Supply Co. Page will be up through New Year's Day.
                                  • The page will include a product image, link your website for purchase, as well as the option to supply a discount code for NYCC fans
                                • BookCon Social Media channels: We'll unbox, discuss and organically integrate your products into our pages leading up to the holiday shopping season, limited to one sponsored product per-day. Additionally, the Holiday Shopping Guide picks will go head-to-head with a vote on Instagram to see what our audience is most excited to see under the tree.
                                • .

                                Our Social Media by the Numbers:

                                • Facebook: Nearly 20k Followers
                                • Twitter: 24.5k Followers
                                • Instagram: 13.8k Followers

                                 

                                Additional Information:

                                Limited to 5 sponsors, so act fast if you want to be a part of this campaign. Deadline for submitting your product to us is November 15th so the campaign can start before Thanksgiving, with peak engagement slated for Black Friday and Cyber Monday

                                  Requirements:

                                  What we'll need from you: Ship the item to Norwalk, CT office for our team to unbox & capture content for social media Supply the URL where the item can be purchased, including retail price and a description with approved copy & features Optional, but recommended: Discount or code for Free Shipping to help drive sales Additional Information: Opportunity is first-come, first served. Deadline for inclusion is November 10th, 2017.

                                  * A indicates that the item is SOLD.

                                  Guide to Holiday Shopping Availability: ooooo


                                  Print


                                  Event Guide

                                  Special Positions

                                    Promote your Title or Autographing session in the Official BookCon Program Guide — a handy reference to the entire Show Floor, Exhibitor List, Guest List, Panel Schedule and more.


                                      Signage


                                      Free Standing Signage

                                      Meter Boards

                                        Your graphics will be featured on a double-sided sign that can go anywhere around the show! The signs are 3' wide and almost 8' tall.

                                        For $2,650 you can place your branding for all 4 days of BookExpo and BookCon.

                                        • Example

                                          Free Standing Signage Meter Boards

                                        • Example

                                          Free Standing Signage Meter Boards

                                        * A indicates that the item is SOLD.

                                        Meter Boards Availability: -


                                        Sponsorships


                                        Branding

                                        Badge Art Sponsorship

                                          $12500Add To Cart

                                          Promote your brand on all the Adult, Press and VIP Badges. Over 25,000 of Fans will be wearing your Badge art! Exclusive to one company.

                                          Please note:More than one graphic is needed for The BookCon Badge Art. Please be prepared to submit multiple unique graphics representing your title, such as the jacket, author or logo. For security reasons, these must be distinctly different. If you have questions about the required content, please let us know!

                                          *Production, design, shipping/freight and/or labor costs not included

                                          Additional Information:

                                          Artwork due March 16, 2018.

                                          • Example

                                            Branding Badge Art Sponsorship

                                          * A indicates that the item is SOLD.

                                          Badge Art Sponsorship Availability: o

                                          Branding

                                          Kid's Badge Art Sponsorship

                                            Promote your brand on all the Kids Badges. Over 2,000 little Fans will be wearing your badge art! Exclusive to one company.

                                            Please note:More than one graphic is needed for The BookCon Badge Art. Please be prepared to submit multiple unique graphics representing your title, such as the jacket, author or logo. For security reasons, these must be distinctly different. If you have questions about the required content, please let us know!

                                            *Production, design, shipping/freight and/or labor costs not included

                                              * A indicates that the item is SOLD.

                                              Kid's Badge Art Sponsorship Availability: o

                                              Branding

                                              Staff Shirt Sponsor

                                                Feature your logo on the back of over 100 staff shirts!

                                                  * A indicates that the item is SOLD.

                                                  Staff Shirt Sponsor Availability: o

                                                  Branding

                                                  Badge Mailing Sponsorship

                                                    Your company’s promotional materials will be mailed to 75% of Fans who have purchased their BookCon Badge. Exclusive to one company.

                                                    *Production, design, shipping/freight and/or labor costs not included

                                                      * A indicates that the item is SOLD.

                                                      Badge Mailing Sponsorship Availability: o

                                                      Branding

                                                      Lanyard Sponsor

                                                        Put your logo around the necks of all fans at the show! A great way to brand your company: a walking banner! Must produce 25,000 lanyards.

                                                        *Production, design, shipping/freight and/or labor costs not included

                                                        • Example

                                                          Branding Lanyard Sponsor

                                                        • Example

                                                          Branding Lanyard Sponsor

                                                        * A indicates that the item is SOLD.

                                                        Lanyard Sponsor Availability: o

                                                        Experiential

                                                        Family HQ Activities

                                                          Reach BookCon's little Fans by hosting an activity in the new Family HQ. Located on the Show Floor, this is the destination for families to discover their new favorite titles, recharge, and let the Kids lead the way!

                                                          • Open Space: Perfect for bringing characters to life through meet & greets, interactive lessons and games.
                                                          • Theater Style: Just right for story time or a demo on stage; includes microphone, speakers and video display. Seats approximately 100 Fans.
                                                          • Table Top: Lead activities like crafts, coloring, face painting & more. Let the Kids create a unique branded item to take home. Seats approximately 40 Fans.
                                                          • Example

                                                            Experiential Family HQ Activities

                                                          * A indicates that the item is SOLD.

                                                          Family HQ Activities Availability: oooooooooo

                                                          Brand Ambassadors

                                                          Street Team Handout

                                                            Have your Promo item distributed by a team of Brand Ambassadors in high traffic areas at BookCon!

                                                            • Example

                                                              Brand Ambassadors Street Team Handout

                                                            Branding

                                                            Show Bags

                                                              Place your company front and center at BookCon with this exclusive Show Bag Sponsorship. Your bags will be distributed to fans as they enter the show floor - everyone will be carrying your graphics around with them! This is the perfect sponsorship to maximize your branding to all BookCon fans. Suggested Quantity is 25,000

                                                              *Production, design, shipping/freight and/or labor costs not included

                                                              • Example

                                                                Branding Show Bags

                                                              * A indicates that the item is SOLD.

                                                              Show Bags Availability: o


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