Bookcon Expands Family Programming With Diary Of A Wimpy Kid Interactive Experience And Appearance By Jeff Kinney

May 02, 2018

Fans Can Meet #1 New York Times Bestselling Author Jeff Kinney and Explore THE GETAWAY Experience While Getting a Sneak Peek of Book 13 Coming This Fall

NORWALK, CT – May 2, 2018 - BookCon 2018 is expanding its family programming slate and taking Diary of a Wimpy Kid fans on a mini getaway! BookCon attendees will have the opportunity to walk through a recreation of THE GETAWAY Experience, inspired by the Diary of a Wimpy Kid family vacation from the #1 New York Times bestselling book. This interactive experience will be supported by an appearance by the series’ author Jeff Kinney on Sunday, June 3.

The Diary of a Wimpy Kid at BookCon will offer an exclusive Fan experience, including:

  • Get ready for takeoff and board THE GETAWAY – The mini-family vacation allows fans to view a collection Diary of a Wimpy Kid promotional items, watch in-flight entertainment videos, and get a special sneak peek of the upcoming Book 13 on-sale this coming fall, October 30!

 

  • Snap a picture on The Heffley’s Family Vacation Getaway – Three fun family photo opps await including THE GETAWAY plane and two vacation postcards. Say, “Cheese touch!”
  • What’s an Island Getaway Resort Trip without Island Games? – Fans can play THE GETAWAY Plinko Board Game and win some prizes!

 

  • Meet Greg Heffley and Take a Photo at the island GETAWAY! – The Greg Heffley costume character will be making special appearances throughout BookCon. Fans can share photos with Greg on social media with the hashtag, #THEGETAWAY@BOOKCON
  • Jeff Kinney LiveJeff Kinney will speak with fans and answer questions on Sunday, June 3 at 3:15 PM in Room 1E10.

 

THE GETAWAY, Book 12 in The Diary of a Wimpy Kid, series was released in November 2017 and instantly became a #1 bestseller around the world.  It was also the #1 bestselling frontlist book released in the U.S. in 2017 (Bookscan). In the book, Greg Heffley and his family go on a holiday vacation to a tropical island and nothing goes as planned.

“As we spoke to fans around the country about what they’d like to see more of a BookCon, more children’s book authors and interactive family programming was one of the most common responses,” said Brien McDonald, Event Director, BookCon. “We are excited to bring Jeff Kinney, one of the most beloved children’s book authors in modern history, and his fun GETAWAY experience to BookCon for fans to engage with this year.” 

Taking place at the Javits Center in New York City on June 2 and 3, 2018, BookCon is the place where storytelling and pop culture collide. BookCon 2018 will feature a stellar lineup of bestselling Authors and Celebrity Guests including Taye Diggs, Chuck Palahniuk, Angie Thomas, David Baldacci, Bill Clinton, James Patterson, Diane Guerrero, Abbi Jacobson and V.E. Schwab, and many more.

For more information and to purchase Tickets, please visit TheBookCon.com or BookCon’s social media pages (Facebook, Twitter and Instagram).

About The Diary of a Wimpy Kid Series
The world-wide bestselling series is based on middle-schooler, Greg Heffley and his hilarious adventure with his friends and family.  Wimpy Kid books are unstoppably funny and perfect for children at a variety of independent reading stages.  The series is beloved around the world and its popularity is growing each year.

There are twelve books in The Diary of a Wimpy Kid series, and four additional books: The Wimpy Kid Do-It-Yourself BookThe Wimpy Kid Movie Diary, The Wimpy Kid Movie Diary: The Next Chapter, and Diary of a Wimpy Kid: Special Cheesiest Edition.

The series started off online on Funbrain.com in 2004 and made its print debut in April of 2007. There are now more than 200 million copies sold of Diary of a Wimpy Kid books available in 53 languages. Four of the books have been made into major motion pictures by 20th Century Fox and soon to come, a musical! For more information, visit www.WimpyKid.com
Praise for The Diary of a Wimpy Kid Series
“One of the most successful children’s series ever published.” (Washington Post)
“Bent on world domination.” (Time Magazine)
“In the publishing world, Kinney is a rock star.” (NPR)
“Parents and educators applaud it as a visually friendly gateway for unwilling readers.” (New York Times)
“Kinney is right up there with J. K. Rowling as one of the bestselling children’s authors on the planet.” (The Independent)
“The Big Fish in publishing right now.” (Hollywood Reporter)


 

The Story Behind The Diary of a Wimpy Kid Series

Diary of a Wimpy Kid author Jeff Kinney didn’t grow up wanting to be a children’s author. His dream was to become a newspaper cartoonist, but he wasn’t able to get his comic strips syndicated.

In 1998 Jeff came up with the idea for Diary of a Wimpy Kid, a story about a middle-school weakling named Greg Heffley. Jeff worked on his book for almost eight years before showing it to a publisher in New York.

Jeff Kinney was born in 1971 in Maryland and attended the University of Maryland in the early 1990s. It was there that Jeff ran a comic strip called “Igdoof” in the campus newspaper, and he knew he wanted to be a cartoonist.
However, Jeff was not successful in getting his comic strip syndicated after college, and in 1998 he started writing down ideas for Diary of a Wimpy Kid, which he hoped to turn into a book. Jeff worked on the book for six years before publishing it online on Funbrain.com in daily installments. To date, the online version of Diary of a Wimpy Kid has more than 80 million visits and is typically read by more than 70,000 kids a day.
In 2006, Jeff signed a multi-book deal with publisher Harry N. Abrams, Inc. to turn Diary of a Wimpy Kid into a print series. The first Diary of a Wimpy Kid book was published in 2007 and became an instant bestseller. Just a year later, more than 100,000 copies were in print in the United States alone. With each subsequent book, in-print numbers continue to grow exponentially both in the U.S. and abroad. There are now more than 200 million copies of the series in print worldwide.
The Diary of a Wimpy Kid series has been a fixture on the USA Today, Wall Street Journal, and Publishers Weekly bestseller lists. The series has remained on the New York Times bestseller lists since the publication of the first book, for more than 500 weeks total, and more than 350 on the series list. The books are currently available in 65 editions in 56 languages.

Since initial publication in 2007, the series has gone on to win many regional and national awards around the globe including two Children’s Choice Book Awards and six Nickelodeon Kids’ Choice Awards for Favorite Book. Jeff Kinney was named one of Time magazine’s most influential people in the world.

Jeff Kinney is also the creator of Poptropica, which was named one of Time’s 50 Best Websites. He spent his childhood in the Washington, D.C., area and moved to New England in 1995. Jeff lives with his wife and two sons in Massachusetts, where they own a bookstore, An Unlikely Story.

About BookCon:
BookCon is the consumer extension of BookExpo, North America’s largest gathering of book industry professionals from around the globe. The show is designed to appeal to the modern-day book lover with an appreciation for broader pop culture and where these worlds intersect.  It is the ultimate fan event where storytelling and pop culture collide – offering fans unprecedented access to authors, publishers, celebrities and creators of content that influences everything we read, hear and see.

ReedPOP Contact:
Brian Reinert/Nikki Liberatore
Brian_Reinert@dkcnews.com / Nikki_Liberatore@dkcnews.com
(212) 685-4300

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